If you’re deciding between Link My Books and A2X, you’re likely an eCommerce seller looking to simplify your accounting. Both tools sync marketplace data with Xero or QuickBooks, but which one is better for UK-based businesses?
Here’s a side-by-side comparison to help you choose the right tool.
💷 Pricing
| Tool | Starting Price |
|---|---|
| Link My Books | £17/month |
| A2X | £29/month |
For small to medium sellers, Link My Books offers more value for less.
⚙️ Ease of Setup
Link My Books is quick to set up — most users are live in under 15 minutes. A2X offers flexibility but takes more time and has a steeper learning curve.
🇬🇧 UK VAT & EU Tax Handling
Link My Books is tailored for UK and EU sellers. It automates MTD compliance and applies VAT codes with minimal setup. A2X supports VAT, but it’s not built with HMRC-first logic.
💡 Feature Summary
| Feature | Link My Books | A2X |
|---|---|---|
| Amazon Integration | ✅ | ✅ |
| Shopify & eBay Support | ✅ | ✅ |
| UK VAT Mapping | ✅ Strong | ⚠️ Manual setup |
| COGS Support | ✅ | ✅ |
| Multi-Currency | ✅ | ✅ |
| Reconciliation Matching | ✅ | ✅ |
🏆 Verdict: Best for UK eCommerce Sellers?
If you sell on Amazon or Shopify and operate in the UK or EU, Link My Books is the clear winner — with better VAT handling, faster setup, and lower cost.
🚀 See what makes it so efficient: 5 Link My Books Features That Freed Up 10+ Hours per Month
⚙️ Want to set it up now? Read: How to Setup Link My Books for Shopify & Xero in Under 15 Minutes
📘 Full walkthrough: Pillar Page